Author: Harriet Lewis

  • Snack Gaming Develop & Launch New Fantasy Betting Platform 5p0rtz

    Snack Gaming Develop & Launch New Fantasy Betting Platform 5p0rtz

    Fantasy Sports and Digital Product developers Snack-Gaming announced that they have developed and launched ‘5p0rtz’ a new fantasy pools betting platform on behalf of a consortium of UK based sports betting investors.

    5p0rtz aims to redefine sports and gambling, allowing players to place lower stakes with bigger jackpots at a much higher win probability than any bookmaker. The business aims to be the UK market leader in fantasy sports by 2019.

    Snack-Gaming undertook the design and development of the game for UK holding company, Trillionaire ltd, which is made up of a consortium of UK based sports betting investors. Sports Digital Publisher & Fan engagements experts, Snack-Media will oversee the launch and marketing of the campaign.

    5p0rtz soft launched the platform with a freeroll pick six £1m Grand National game which has been followed up by another £1m freeroll game focusing on the Football World Cup. During the World Cup there are daily games which give a better cash payout than other bookmakers but 5p0rtz also has a fantasy element where players can earn points which display on weekly and monthly leader boards.

    Snack Media will undertake a tailored digital and social campaign comprising of social media management, influencer outreach, activations overview, bespoke sponsored editorial and ad ops over the next nine months aiming to boost brand awareness and increase the number of users signed up to play the company’s innovative pool games.

    Snack-Gaming, Co-Founder, Rupert Pratt commented ‘Developing a live fantasy pools betting product is complex and it’s been fantastic to take a unique concept and idea through to design, full enterprise development and build.

    Snack-Media Co-Founder and CEO, Niall Coen, added ‘When we were approached to work with 5p0rtz it was an easy decision for us. Their type of gaming is practically unheard of in the UK market and we’re confident that they will thrive. We’ve got the resources to help get their name out to sports fans everywhere so, alongside the great work that Snack Gaming have done for them, this was a perfect combination to launch their product.

    Sp0rtz also sponsored the Best Gambling Football Blog Award at the Football Blogging Awards at Alexandra Palace on 17th May 2018.

    For more information please contact Rupert Pratt, Co-Founder,

    rupert@snack-media.com

    m:+44 (0) 7958 039 816 t: +44 (0) 20 7272 7582

    www.snack-gaming.com www.snack-media.com

    Snack Media are a digital sports publisher with access to 26m+ sports fans across across our network of 300+ platforms.

    Snack Gaming specialise in design, delivery and management of digital activation products e.g. white label Fantasy Sports Games, Predictor Games, Quizzes, Opinion Polls, Fan Surveys etc

    We work with brands, broadcasters, rights holders and agencies to distribute their digital campaigns, grow and monetise their audiences. ex

    New Tools, New Rights, New Revenues

  • The most dramatic game of the season: Liverpool and Real Madrid dazzle in Europe

    The most dramatic game of the season: Liverpool and Real Madrid dazzle in Europe

    With the World Cup just around the corner and the swarms of fans from all 32 countries about to descend upon Russia, it’s easy to forget that the finale of the Champions League is yet to take place, and we could be set for the tournament’s most dramatic performance to date.

    The most-decorated club in Champions League history take on England’s best-performing entrants in the same competition. It’s Real Madrid v Liverpool: 1981 v 2018: Cristiano Ronaldo v Mohamed Salah.

    In a summer where we are going to be bombarded with wall to wall football games spanning across four weeks, it’s hard not to see this as a pre-world cup golden ticket. With a significant percentage of players from both teams heading to Russia this summer to battle it out against each other the standard has been set to incredible heights.

    For a UK audience, the game will be live on BT Sport. But the subscription-based broadcaster will also be streaming the action live on YouTube for the third straight year. It’s a coup for live-streaming. Given the identity of the teams and the style of play we expect to see, this could be an event to underline the fact that live sport is being consumed on OTT platforms regularly.

    So what can we expect from the match?

    One thing we certainly won’t be without is goals. Ronaldo and Salah have a combined total of 56 in their respective leagues and 25 between them in the Champions League alone. But irrespective of these two superstars, the likes of Gareth Bale, Roberto Firmino and Sadio Mané are enough to make anyone excited about the prospect of a thrilling final.

    The arrival of an English club into the Champions League final for the first time since Chelsea won it seven years ago says a lot about the quality and stamina of this Liverpool team. When it comes to experience though, there is no competition. Liverpool are without a single player in their squad to have even appeared in a final of Europe’s top tier competition while eight players in the Madrid squad are hoping to get their hands on a fourth trophy.

    And given the number of followers each club has on social media platforms, this is sure to be one of the most-followed, most digital finals we’ve ever seen.

    The current Spanish monopoly of European football, and more significantly the Real Madrid domination of the past three years, is sure to intimidate the travelling fans and players but as the anthem goes, ‘You’ll Never Walk Alone’.