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  • Top sport activations that have helped raise brand partnership awareness

    Top sport activations that have helped raise brand partnership awareness

    As part of corporations sponsoring sports teams and associations they also gain the rights to use a range of elements the companies own. One of the best ways to get the highest use out of these is through sponsorship activation campaigns. These are tactical activities that help to exploit marketing rights to the fullest and result in high consumer reach and engagement.

    Many organisations have taken advantage of this marketing and fan engagement tool. Here is a list of some of the top activations which not only gained significant reach but also raised the image and platform of these sponsors and clubs.

    Samsung Slider

    Samsung has been a key technology partner as the RFU and England Rugby team’s consumer electronics, smartphone partner and official home technology partner for the last three years. As part of this, Samsung aimed to enhance the passion of consumers in meaningful ways to innovate technology. To reach this aim the corporation launched the Samsung Slider to bring fans closer to the action.

    Not only was Samsung building awareness to their brand they also worked to bridge the gap between the mainstream audience and the HSBC London Sevens which is a relative niche sporting event. As a way to maximise reach, the targeted campaign worked with a range of YouTube Influencers as well as tech media to help showcase the activation through organic content distribution. There was also a consumer competition which ran as part of the campaign called ‘Stop the Slider. Giving members of the public a chance to experience a game of Rugby Sevens and a seat on the slider. The activation was a hit with over 12 million impressions being generated online and 2.3 million total content views.

    Hyundai: Football Heaven Dome

    In 2016 Hyundai produced an activation for football fans to experience the UEFA EURO 2016. The final product created one of the best football atmospheres this side of the channel. For the 30 days the tournament run for during June and July, the Hyundai FanDome provided fans with a one of a kind experience to watch the EURO’s in central London. With the use of a range of technological innovations which made the experience multisensory, it offered fans a way to get involved in a variety of activities whilst watching the matches. With 4-metre high screens which provided a 360 Degree view platform within – the dome developed into a fan extravaganza and the perfect place to watch and build competitive spirit for your countries team. This activation attracted thousands of visitors and influencers which included Vinnie Jones and YouTube stars.

    Europcar Cup

    To activate their sponsorship of Arsenal Football Club, Europcar worked with Snack Media to develop a multi-platform digital media campaign. Through the use of social media platforms and the rights to the pitch – the Europcar Cup was developed. Fans and followers entered video clips of themselves playing football, this lead on to trials and a final Football FanCast team to face YouTube influencer team Hashtag United at the Emirates Stadium. Coverage went out via a variety of Arsenal influencers as well as a full game video being shown on Hashtag United and Spencer FC YouTube channels to help raise awareness. Video content received more than 800,000 views with a campaign reach of over 6.7 Million. This campaign helped raise brand awareness and consumer engagement to reflect Europcar’s leading market position and their sponsorship as Arsenal’s official car and van rental partner.

    NFL on Regent Street

    The award-winning NFL on Regent Street returned once again this year on one of London’s busiest shopping streets for a day-long celebration of American Football. Attracting thousands of supporters from all around the UK and Europe this activation is used to help build awareness for the International Series. Fan highlights included seeing the players and coaches on stage, interviews with NFL legends, musical acts and performances by team cheerleaders. Other activities included the NFL Lab which helped build fan involvement. Here you were able to discover how you measured up against a professional American Football player through seeing how well you could throw the ball or kick a field goal. The NFL on Regent Street is a perfect example of a corporation running an activation campaign successfully. Not only has this managed to become an event synonymous with the lead up to the NFL International Series it has helped to build the awareness of American Football in the UK and Worldwide.

    It’s vitally important companies take full advantage of the rights they gain from sponsoring sports organisations. Not only does it alert a potentially new demographic of your partnership with the club/association but it also boosts their position in their native market.

  • Does an easy route for England in the World Cup 2018 equal a great opportunity for domestic sponsors

    Does an easy route for England in the World Cup 2018 equal a great opportunity for domestic sponsors

    The World Cup Draw revealed not just a great opportunity for the England team to progress to the hallowed knockout stages, but also for domestic sponsors to capitalise on their good fortune. A tricky route through to the last 16 can understandably spark hesitation for brands looking to base marketing activity around England, but this time the conditions look right for some big spending on media.

    When it was revealed that England would be taking on Tunisia, Belgium and firm underdogs Panama come June, marketers planning to jump on the England bandwagon may well have breathed a sigh of relief. The chances of a repeat of 2014’s Group Stage exit looks slim: now comes the opportunity to ride the wave of enthusiasm from fans (hopefully) enjoying some good early results.

    In a survey of 1,800 football fans from Snack Media’s network of 25m+ to find out how supporters will consume the 2018 World Cup, the results revealed unsurprisingly that less than 5% of fans will be making the trip to Russia to watch the action. Where England fans will be watching in great numbers is at home on TV: with 85% of those polled stating that they will be tuning in on the box, live TV is clearly still the main viewing destination.

    On that basis, traditional TV advertising will be key – great news for ITV! But it also means that second-screen social media consumption will be crucial too, and this presents a major opportunity for marketers to create connections with fans in real time. With just 16% planning to watch in the pub, it follows that the main companion for those tuning in will not be their mates: instead, it will most likely be their second-screen social media.

    Even when England do inevitably crumble, for marketers looking to tap into some domestic sentiment around the World Cup there will always be that most English of favourites: the underdog. In fact, more than half of those surveyed said they will switch to supporting the underdog if the Three Lions tumble out.

    All the ingredients are there for a successful World Cup in the marketing stakes, from both official and unofficial sponsors. All that’s left now is to pray that Gareth Southgate’s men can do the job!

    To find out more about World Cup sponsor and advertising opportunities, please contact calum@snack-media.com or rupert@snack-media.com

  • Top 3 design tips to make your work stand out

    Top 3 design tips to make your work stand out

    When it comes to attracting an audience online it can be difficult. Each designer has their own techniques, thoughts and opinions on how to best keep your work attractive. At Snack Media our main aim is to create audience engagement with sports fans all around the world. To reach our goals we constantly look at the design and evaluate how we can creatively diversify ourselves from other sports digital agencies in the market and online in general. Here are our top three design tips to make your work stand out from the crowd online.

    Stay Fresh

    One of the most important aspects when creating artwork is to stay modern. Its vitally important you change with the times and keep the style of content fashionable and current. One of the main elements to remember is that for your work to stand out it can’t look like anything else out there on the market. If you’re copying your competitors you’re always one step behind.

    Staying fresh can be difficult. After producing the same content over a long period of time you can become blinkered. Instead, examine your audience. What resonates, what are they looking for? A simple change in layout or colour can transform your work.

    Inspiration

    Once you have all the skills it’s easy to actually create a graphic or video once you know how to. However, coming up with an Idea/visualisation in your head of what you want your design to look like is sometimes the hardest part. Websites like Behance and Pinterest are great to see what other people are creating around the same design theme as you. What is paramount when you look at these is to not get drawn into what you see and produce a design which mimics other creators work.

    Let’s take the medium of Infographics as an example, if you google the word you get a range of designs – some standout and others blend in with the background. When creating infographics you need to look at the format, colours, data and most importantly the audience you are targeting. More than ever, content is turning motion animated. 80% of global internet traffic will be videoed by 2019. On social platforms like Twitter, 82% of users will be watching these. Therefore, why not make your infographics animated. This allows for creators to diversify their work to look distinctive to yourself and the company.

    Versatility

    One of the main tips we can offer creators who are looking to versatile their offering is to look at the tools you are using. The great thing about graphic design is how quickly technology is developing. Being confident in all software will help broaden the possibilities.  It is all great being a genius on photoshop, but If you don’t know how to use After Effects, Illustrator, or any other great means of software, you are really narrowing the window of opportunity when it comes to tasks you will be able to take on.

    Look at the below infographic – as shown all designers choose Adobe products to create. The top three, Illustrator, Photoshop and Indesign are the most important software to designers. It’s important to have a significant grasp on how to use the technology and tools within. Not only will this allow you to create innovative designs it will also provide you with a platform where you can develop your creative skills even further. 

  • Why companies should use infographics to communicate key points

    Why companies should use infographics to communicate key points

    Companies are constantly looking for new ways to present information to their followers. Over the past few years, one of the most used and successful ways is through infographics. These allow you to present information, data and knowledge in a visual manner. The brain processes visuals 60,000 times faster than text, with over 65% of people retaining information easier if it’s paired with a relevant image.

    SEO

    One way Infographics help drive traffic is through their natural input of SEO and link building. The viral nature of these images makes them the perfect medium increase your page ranking. Sharing an infographic over numerous platforms is a natural way to drive traffic and improve your position on web pages like Google and Bing using their algorithm.

    Reach

    These graphics provide a great way to engage with your followers and readers. With a well thought out and attractive design, your post can develop significant traction on social media platforms and get shared on these and relevant websites. This allows you to gain a substantial reach with the potential to gain a momentous reward as a result. Another great idea is to provide the HTML code to the infographic. This means that when other websites use your image it will link back to your website.

    An alternative way to gain significant reach is through identifying promotional partners. Whether these are influencers in the industry, relevant websites and blogs, industry journalists or business vendors, choosing the correct partners will help you target your audience. These strategies may include both paid and organic promotion, but you need to make sure the cost to produce content doesn’t outdo the potential reach leading the campaign into failure.

    Design

    Consumers do not want to read a lot of information, therefore it’s paramount you only include the most important figures and minimal written content. You don’t want to overload the graphic, if you do, it can be distracting and disengage your readers. Creating well-designed infographics can bring information to life. It’s important the graphic is attractive, easily viewable and portable – allowing it to be published on websites/blogs and social media.

    When targeting a specific audience, it’s imperative you choose the correct type of infographic to create. If you’re trying to provide an informative message why not create a static long scrolling format allowing you to visually explain your points, products and services. Including motion and animations will allow you to explain systems and processes giving you complete control over the viewer experience. Another option is to turn your infographic into a video. Converting information into an interactive source allows you to bring your data and branding to life.

  • Top tips for creating engaging content for sports fans

    Top tips for creating engaging content for sports fans

    Sport is a global industry which is growing year on year. Dedicated fans from a range of sports including football, rugby, basketball, American football, cricket and many more all avidly support their teams and are constantly looking for content which satisfies their cravings. Revenue from the market is growing yearly, with revenue projections for the industry not slowing down anytime soon. This sector presents a unique opportunity for brands and organisations to enter, create content which will engage with an expanding audience. Here are a few tips and ideas on how to reach your target demographic and appeal to a wider audience.

    Be Informative

    One of the most important parts of creating content for sports fans is making it informative. Keeping supporters up to date with the latest knowledge about their chosen topic will attract individuals to your work. One of the most important aspects when creating informative sports pieces is to input added value. What can you provide the reader with which they can’t find on any other platform? Having exclusive features which are updated in real time puts your organisation in a competitive position within the industry and allows for reactive accurate analysis to be put into fruition.

    Creativity/Entertaining

    Sports fans love an experience. The work you produce needs to be creative and entertaining to give people a reason to view your content. It’s important to examine the tone of voice used within. Keeping articles and social media posts lighthearted and humorous will help drive supporters to your pages and will allow more interaction to take place as a result. As well as written articles it’s important you include a range of added elements which help make the work shareable and exposes your piece to a new audience. Some of the best resources to include are videos, GIFS, witty replies, commentary, high-resolution images, and even engagement tools. All of these added elements will not only bridge the gap between you and your audience but also provides for a dialogue to begin.

    Engagement tools

    Interaction is key. Over recent years innovation has taken place and as a result, a range of engagement tools are now readily available. Not only do these make consumers feel like they are more involved but they also provide a way individuals can compete against friends or other supporters.

    Some of the best interaction tools include fantasy leagues and predictors. These can be created for a range of sports and many are white labelled allowing all organisations and sites to use the technology. Many fans enjoy using these tools due to the access they receive to player insights, records and key facts. Other products which should be utilized when creating sports content include opinionators, news tickers, countdown timers and quizzes.

    One of the main benefits of including these types of assets on to your work is the ability to retain your audience. Insightful content allows for your viewers, readers and listeners to develop their skills, succeed in fantasy competitions and indulge in the sport and team they love. The more individuals get involved and spread your work the wider the audience you will reach.

    Podcasts

    Why not create in a new format? Podcasts are a great way of getting your views across to your audience in instalments. Sports podcast are some of the top broadcasts on the internet, attracting listeners from all around the world to listen and learn about their favourite teams, digest tactics and future odds. Podcast allow for an exceptional amount of communication with fans and can often develop into a successful brand. Not only are listeners able to comment on pre-records they could also have the ability to phone in or send a topical message to the hosts whilst live. Most podcasts are downloadable giving your audience control over when and how they listen.

    Measure the success of content

    Whether you’re posting on social media, writing blog articles, posting infographics online or producing a podcast it’s important to measure the success of the content going out. Track what is working, what is attracting the most interaction, what the fans like and don’t. Not only will this help you create impactful content which resonants it also provides your audience with the best possible work which they value, share and can engage with leading to further brand development opportunities.

  • The battle for brands to win the World Cup

    The battle for brands to win the World Cup

    Activating a major sports tournament is a battle, with big brands slugging it out for dominance and then a lot of smaller skirmishes to gain cut-through and ROI. But never before has this been so complex.

    It’s a unique combination of big predetermined battles across the traditional media, with a simultaneous guerrilla warfare via personalised content.

    With eight months to go until the tournament, we took a dip into our 25m+ online fanbase to see how the “off the pitch” tournament was shaping up.

    It’s Nike, isn’t it?

    Unsurprisingly, we saw a lack of correlation between official sponsor status and awareness.

    Official sponsors won’t start activating properly until six months prior to the tournament, ramping activity up with between one and three months to go.

    When people are asked which from a list of brands they think are official World Cup partners, the major football sponsorship investors such as McDonalds, with 48% recognition, and Coca-Cola, with 68%, dominate; their longevity of investment across the tournament clearly pays off.

    It’s also not unusual to see Adidas (official sponsor, 57%) and Nike (unofficial sponsor, 54%) with similar recall figures in what is set to be another battle for the hearts and minds of fans.

    This demonstrates the opportunities and threats around the tournament as both invest huge sums into the sport globally, with Nike taking what it would have invested in the rights fee to try and outspend Adidas in other activations and advertising.

    Bandwagoning

    Official sponsor Budweiser will face a battle in the UK with Carlsberg (35%) as will Hisense (20%) , Gazprom (26%) and Hyundai Kia (27%, vs. VW’s 15%) plus Qatar Airways (Thai Air enjoys 11%).

    Each will have to work hard to make their significant rights fees pay off vs ambush advertisers who will spend late and hard to “bandwagon” the spike in interest as the tournament starts.

    This is why it surprises me that more official partners don’t start activating earlier and steadier to enjoy first mover advantage, not to mention to start utilising their rights, especially during the qualifying phases.

    Sponsorship is not all about awareness: it’s just one of the many benefits, and many sponsors utilise their rights for different reasons, whether that be shifting brand perceptions, product demonstration and education, trade and retail promotions, employee engagement, hospitality etc.

    But it is a benchmark and the start of the sales funnel, whether that be creating awareness or reinforcing it.

    Newer official partners such as Hisense and Vivo will have to work hard to gain cut-through and recall through the clutter and play catch up against brands who have other football sponsorships and therefore a ready-made affinity with the sport.

    The right uses for the right channel

    Given the multitude of channels and content that fans now consume across different platforms, I believe there are significant opportunities for non-sponsors to capitalise on the tournament with a relatively low investment, especially against those with less longevity or investment in the sport.

    15 years ago activating around a major event was much simpler, with consumption focused on TV and national print. It was simply a case of dominating those two channels via advertising, sales promotions and PR.

    The research demonstrates that TV (85%) is still the dominant destination of choice.

    This World Cup is not about a battle between TV and digital: it’s about how TV and digital can support each other. The battleground will be accessing and engaging the audience in and around the live TV coverage.

    However, with the fragmentation of the media and the rise of social, influencers and digital publishing, there are a multitude of smaller, always-on tactical battles everywhere all requiring different approaches.

    The research demonstrates the level of personalisation that fans will want. It’s no longer a case of being on Facebook (to which just 3% of people will turn for news and insight): it’s more a case of ensuring you have the right content for the right channel.

    For example, Twitter ranks highly for news and insight at 11% because it’s a great way of consuming and sharing that content quickly, as opposed to Snapchat at just 0.33%.

    Snapchat will have its uses – probably celebrating – just not sharing the news.

    Grabbing a slice

    This creates lots of opportunities for unofficial sponsors and advertisers, whether that be fan zones, apps, social and digital publishing.

    Again the type of content fans want and expect has broadened from the classic post-match editorial (27%), highlights (79%) and individual player analysis (40%) to everything from predictor games (35%), voting polls (35%) and other fan reactions (26%).

    The level of interest, engagement and consumption around the World Cup is a great opportunity for official sponsors and unofficial advertisers alike and never before has there been more opportunity to benefit.

    It’s not so much about dominating the World Cup – this is left to the big players with the deepest pockets – but the chance to grab a slice of the action.

    Never before has there been so much opportunity for others to benefit via smaller tactical investments. Even if you come out of a campaign having won a small percentage of the engagement, that’s still a large audience and a lot of potential customers.

    Let the battle commence!

     

    Original article can be found on Campaign Live 

  • Snack Media reveals World Cup Russia 2018 fan insights

    Snack Media reveals World Cup Russia 2018 fan insights

    Snack Media & Snack Gaming today released the results of a survey of 1,800 football fans from their 25m+ strong network of fans to find out how supporters will consume the FIFA World Cup 2018, revealing that fan habits are shifting ahead of the tournament this summer.

    With questions covering everything from viewing preferences and betting insight to sponsor recall, the results of the survey highlighted that both media consumption and attitude towards the England team are changing.

    Niall Coen, Snack-Media CEO and Co -Founder: “Brands want to connect with sports fans around tent pole events such as the World Cup, we at Snack Media wanted to ensure that our World Cup coverage across our 26 million addressable audience network is relevant, meaningful and entertaining for fans and brands alike.” Coen commented “It is so important that brands use these opportunities to engage in conversation with authenticity by creating relevant experiences for followers. Using our network to collect the opinions of these supporters ahead of big tournaments gives us great insight into the mind of the modern football fan. We are excited to release the findings from our research and I’m sure they will be of interest to both official rights holders and those looking to activate with more guerilla-style campaigns.”

    The research revealed unsurprisingly that live TV will still be the main viewing destination, with 85% planning to watch the action on TV. However, pubs will need to make a big marketing push to get people off their sofas as only 16% intend to leave home for the local, and digital channels will be the main media platform for consumption – just 8% of those surveyed will go to a national newspaper for news and insight compared to 45% who said Sky Sports and 25% who will use various official and unofficial digital channels.

    Snack-Gaming.com Co-Founder Rupert Pratt commented, “The 2018 FIFA World Cup Russia has the potential to be a landmark event for the sports marketing and digital industry. Never before has digital consumption been so high or so well understood. The research demonstrates the level of personalisation fans want. Sponsors and advertisers will need to deliver a broad range content and digital engagement tools across multiple channels. This combination of peak time live TV destination viewing and digital consumption creates significant opportunities for official sponsors but potentially more so unofficial sponsors.”

    England fans seem more pessimistic than ever about the team’s chances in the tournament – an overwhelming 91% priced Southgate’s men as outsiders – and just 3% will be making the trip to Russia. In fact, four times more people would like to win tickets to watch their favourite club in action than watch England’s group games in Russia, and just over three times more would rather win a home entertainment system than watch the Three Lions at the Greatest Show on Earth. Germany emerged as favourites among punters, 40% of whom would stake £100 on them to lift the title.

    10 Quick Insights

    • Official sponsor Adidas face an uphill struggle for a greater share of mind than unofficial sponsor Nike (When faced with a selection of brands, 54% incorrectly believed Nike are a sponsor, while only 57% know that Adidas are a sponsor). 15% incorrectly believed Volkswagen is a sponsor, while 27% know that Hyundai Kia is a sponsor.
    • The main companion for TV viewers during matches will be social media on their phones, not their mates (66% will be watching at home vs. 5% round their mates’)
    • Pubs will need to make a big marketing push to get people off their sofas and into the local (just 16% intend to watch at the pub)
    • Live TV is still the main viewing destination (85% will be watching on TV)
    • Live action is the biggest marketing opportunity: nobody will be watching the highlights on delay (just 0.28%)
    • 44% will be making a bet
    • Germany are the favourites to win (backed by 40%)
    • England fans are pessimistic about the team’s chances (priced as outsiders by 91%)
    • 50% of fans are keen to watch games in a fan park
    • Social media has overtaken newspapers as a preferred source of World Cup news (just 8% will consult newspapers vs. 25% who will consult digital channels)

    For more details and a full report of the research please contact Snack Media on rupert@snack-media.com

  • Creativity in a pitch: how important is it?

    Creativity in a pitch: how important is it?

    Creativity: how important is it when pitching? The idea of standing up in front of a panel of individuals and pitching for new business or investment can understandably be daunting for many. But using strong creative throughout can help get your points across and inspire your audience. You want to show off what you can provide that your competitors can’t. Using creative assets will spark your audience’s imagination and can be the decisive factor that brings income into the business.

    A picture tells a thousand words, and sometimes when you go in to see a team of very busy planners and buyers, they need a visual to help grasp the concept. Although creative helps, the most important part of a pitch is how you set them up with your speech. Your conversation will help you to build a rapport, and once you have their attention and trust, imagery and creative will bring it to life and draw the client in even further.

    One of the main points to consider is that you will be going up against a range of competitors. The next question you should then ask yourself is how you can stand out from them. What products does your business create which will give you an edge?

    One of the best ways to achieve a creative pitch is through the use of visuals, infographics and videos. Not only can you summarise your company’s points with a greater appeal than standard bullet points but you can also show off your creative abilities. Whether you use graphs, photos, charts or Gifs to illustrate your point, having a visual asset to look at will help emphasize your argument, make it clearer and most importantly more memorable.

    It’s important to show variety in your presentation: you want to show off a creative profile which will give you an edge. When showing examples, target them towards the client. Looking at the aims and targets of a brief will help you determine the elements which need to be included: whether they’re looking for facts and figures, raising awareness, educating followers, increasing relevancy or upping revenue, these can all be shown and presented in the form of a creative asset such as a GIF, emoji, infographic, video, chart, graph or branded images.

  • Measuring the value of online written content

    Measuring the value of online written content

    When publishing written articles online you want to have a full understanding of whether it is being well received, who your target audience demographic is and whether this is changing so you can refine the return on investment for your company.

    One of the main ways to monitor digitally published content is through user behaviour. Looking at generated metrics such as page views, average time spent on the page, unique visitors, pages per session and new and returning users. Using these allows you to truly understand your audience so you can attract new users all whilst retaining old ones. It’s important to measure and monitor web metrics. These indicators provide you with a general idea of how good your work is performing and how long they are attentively reading the words within.

    Once you have shared the piece on social media it’s important you monitor the engagement it is receiving. This allows you to track any referrals and requests. Types of engagement include likes, shares, mentions and comments. Two types of the most influential engagement include republications and partnering opportunity requests. These show you that your articles are not only valued by readers but also other media, bloggers and publishing experts allowing you to generate potential partnerships to produce more income.

    Measuring the value and potential revenue generation is possibly the most significant measurement out of any. It’s important you monitor the return on investment which is relative to the cost of creation and distribution. You also want to look at existing and new leads generated. These two options indicate the number of new users who exchanged personal information for access to your database and how well you are currently nurturing your existing leads that interact with your published articles.

    To make sure your content is seen widely, it is advised that you use SEO techniques. By introducing keywords within your article allows you to monitor the current position of your web page in the search results when you input the specific keyword term. Another way to monitor and measure the virality is through backlinks. This shows if your articles are being appreciated by other industry experts.

    Therefore, as shown above, it’s important that after you publish content you monitor its success. You want to measure web metrics, leads generated, potential referrals and engagement to get a full understanding of the current state, projected revenue and profits. It’s also paramount that you examine your customer and prospect databases so you can target your content to an influential audience.

  • Snack-Media signs joint venture to monetise digital fan engagement

    Snack-Media signs joint venture to monetise digital fan engagement

    Sports Digital Publisher & Fan engagements experts, Snack Media announced today the launch of Snack Gaming a joint venture between Jon Trigg the former founder of Fantasy sports business Silent Manager and Rupert Pratt Co-Founder of Generate Sponsorship prior to its sale to Mongoose Sports & Entertainment. With the deal signed at London Sporting Club.

    Fusing the team’s experience across sports marketing, sponsorship, digital and fan engagement Snack Gaming will work with sponsors, betting companies, rights holders and media owners internationally to acquire, engage and monetize fan bases. Snack Gaming will develop, license and commercialise digital fan engagement platforms such as fantasy sports leagues, predictor games, quizzes as well as develop and introduce new products to the market.

    On the launch, Jon Trigg commented ‘Across our team we have developed 1,000’s of platforms and enterprise builds in multiple languages, capable of managing over 150m transactions. We have advised sponsors, media owners and rights holders globally and generated tens of millions of euro’s in commercial income. We assist clients to acquire, engage and monetize fans and the rights we create’.

    Snack Gaming will use the Snack Media network of over 20m unique users a month to inform clients on strategy and behaviours of online sports fans. Using the network, advanced data platforms and social media expertise it can market platforms for clients, driving all important traffic and engagement but also assist them to monetise them.

    With regards to the joint venture, Snack Media CEO and Co-Founder, Niall Coen commented ‘Snack Media has 10 years experience in creating, distributing and monetizing fan content, so setting up a business specifically aimed at monetizing these tools for publishers and rightsholders is a very natural progression for the Snack Media business.  Our strategy across this business will be helping to create new tools, new rights and new revenues’ for our partners.

    Rupert Pratt concluded ‘With digital advertising spend and fan engagement overtaking traditional, the questions to ask yourself is what proportion of my sports marketing inventory is digital? Do I have the right tools in place to engage and acquire fans, secure sponsors and advertisers? Snack Gaming has been formed to address that balance for sponsors, betting companies, rights holders, publishers & broadcasters alike’.