888 Sport

888 Sport

The Challenge.

Build awareness of 888 Sport’s Treble Your Odds promotion and drive traffic to the transfer markets page on 888sport.com.

The Campaign.

  • Sponsored transfer deadline day blog syndicated across the Snack network
  • Five sponsored match Live Blogs (1 Champions League, 4 Premier League)
  • Bespoke build of branded Premier League Golden Boot voting widget
  • Rich social content on campaign hashtag #GetTrebleOdds
  • Display campaign featuring one of the first implementations of high-exposure full-page video

The Results.

Social exposure (200% overdelivery): 51.4m
CTR from full-page video unit: 1.4%
House impressions delivered: 4m+
Clicks: 4600+