BT Sport Fan Creche

BT Sport Fan Creche

The Challenge.

Drive awareness of BT Sport’s second season covering the Premier League, harnessing their new Fan Creche at Westfield Shopping Centre to maximise social amplification of BT’s coverage.

The Campaign.

  • On-site event street team at the Fan Creche to interact with fans and bring the event to life for a digital audience
  • Real-time Live Blog syndicated across the Snack network, providing a platform to showcase BT Sport content
  • Live match centre broadcast on big screens alongside the live match
  • Utilised Snack Media’s social footprint and key influencers to amplify the campaign
  • Branded live match centre to drive authentic conversation with fans

The Results.

Total exposure: 33m+
Engagement minutes: 380,000
Live Blog uniques: 105,000
Retweets: 5425