The Challenge.
Increase brand awareness of new cup sponsor Capital One amongst ‘avid fans’, amplifying the #CapitalOneCup hashtag to increase share of voice around games and key brand messaging.
The Campaign.
- 6 Live Blogs syndicated across Snack network during key Capital One Cup matches
- 3 live events around the semi-final and final with guest hosts John Barnes, Steve Claridge and Razor Ruddock
- Key influencer amplification strategy
- Sponsored editorial and news across FootballFanCast.com
- Sponsored news widget across Snack Media network
The Results.
