Capital One Cup

Capital One Cup

The Challenge.

Increase brand awareness of new cup sponsor Capital One amongst ‘avid fans’, amplifying the #CapitalOneCup hashtag to increase share of voice around games and key brand messaging.

The Campaign.

  • 6 Live Blogs syndicated across Snack network during key Capital One Cup matches
  • 3 live events  around the semi-final and final with guest hosts John Barnes, Steve Claridge and Razor Ruddock
  • Key influencer amplification strategy
  • Sponsored editorial and news across
  • Sponsored news widget across Snack Media network

The Results.

Total exposure : 192m+
Engagement minutes: 657,000
Share of voice from live content: 20%
Retweets: 4432