The Challenge.
Activate Europcar’s sponsorship of Arsenal Football Club with a multi-platform digital media campaign, raising brand awareness and consumer engagement to reflect leading market position.
The Campaign.
- Always-on editorial, social and live strategy driven across the Snack Media network
- Sponsorship of the world’s largest Arsenal forum: Arsenal-mania.com
- Season-long branded live blog campaign across key matches with the production of real-time, branded content
- Daily management of @EuropcarSport leveraging authentic conversation with fans
- Display campaign (traditional and native) across the Snack network
- Sponsored editorial programme
- Bespoke digital build of Fan Of The Season Competition Hub
The Results.
Finalist – Best Brand Activation In Football award
