The Challenge.
Increase awareness of the Ford Mustang European launch and amplify Ford’s #90Minutes campaign during the UCL Final in order to drive click-throughs to a pre-sale page.
The Campaign.
- Multi-lingual team based at the Ford Mustang UEFA Fan Park in Lisbon encouraging fans to engage with Ford on social media
- Real-time UCL Final Live Blog pushing the Mustang pre-sale to football fans
- Real-time imagery driving traffic to the landing page released on social at key moments during the match from central command centre and in different languages for Ford’s key European markets and Twitter handles
The Results.
All 500 allocated Ford Mustangs sold within the first 30 seconds of the final
40% of all #FordMustang and #90Minutes social mentions driven by Snack Media live content in key European markets
