The Challenge.
Give Pot Noodle a ubiquitous unofficial sponsor voice during the 2014 World Cup to promote the #BBBQ Brazilian Barbeque Pot Noodle.
The Campaign.
- A display, editorial and real-time marketing partnership with The Lad Bible
- The summer’s only football-focused meme generator
- Editorial and social content driving views of Pot Noodle’s #Brozilian video campaign
- Viral Twitter conversation between Football Fan Cast and Pot Noodle
- Real-time England Survival Pack sent out on FootballFanCast.com and The Lad Bible
The Results.
Number 1 trending topic in the UK: Pot Noodle’s #LifesABeach hashtag
