Snack-Media signs joint venture to monetise digital fan engagement

Snack-Media signs joint venture to monetise digital fan engagement

Sports Digital Publisher & Fan engagements experts, Snack Media announced today the launch of Snack Gaming a joint venture between Jon Trigg the former founder of Fantasy sports business Silent Manager and Rupert Pratt Co-Founder of Generate Sponsorship prior to its sale to Mongoose Sports & Entertainment. With the deal signed at London Sporting Club.

Fusing the team’s experience across sports marketing, sponsorship, digital and fan engagement Snack Gaming will work with sponsors, betting companies, rights holders and media owners internationally to acquire, engage and monetize fan bases. Snack Gaming will develop, license and commercialise digital fan engagement platforms such as fantasy sports leagues, predictor games, quizzes as well as develop and introduce new products to the market.

On the launch, Jon Trigg commented ‘Across our team we have developed 1,000’s of platforms and enterprise builds in multiple languages, capable of managing over 150m transactions. We have advised sponsors, media owners and rights holders globally and generated tens of millions of euro’s in commercial income. We assist clients to acquire, engage and monetize fans and the rights we create’.

Snack Gaming will use the Snack Media network of over 20m unique users a month to inform clients on strategy and behaviours of online sports fans. Using the network, advanced data platforms and social media expertise it can market platforms for clients, driving all important traffic and engagement but also assist them to monetise them.

With regards to the joint venture, Snack Media CEO and Co-Founder, Niall Coen commented ‘Snack Media has 10 years experience in creating, distributing and monetizing fan content, so setting up a business specifically aimed at monetizing these tools for publishers and rightsholders is a very natural progression for the Snack Media business.  Our strategy across this business will be helping to create new tools, new rights and new revenues’ for our partners.

Rupert Pratt concluded ‘With digital advertising spend and fan engagement overtaking traditional, the questions to ask yourself is what proportion of my sports marketing inventory is digital? Do I have the right tools in place to engage and acquire fans, secure sponsors and advertisers? Snack Gaming has been formed to address that balance for sponsors, betting companies, rights holders, publishers & broadcasters alike’.